IABC World Conference
Washington D.C., 11.–14. June 2017
Tema: Making metrics matter
The theme for this exciting event, #IABC17GLOBAL BUSINESS: Lead Communication—Make Real Impact, represents IABC’s mission to deliver the greatest impact on your career development in a meaningful and creative environment, and demonstrates what great communication is able to achieve for our organizations.
We are pleased to announce one of our keynote speakers, Jon Iwata, IBM’s senior vice president for marketing and communications. Iwata leads IBM’s marketing, communications and citizenship organization. His global team is responsible for the marketing of IBM’s product and services portfolio in over 170 countries, as well as market intelligence, communication and stewardship of the IBM brand. Among his many distinctions, Iwata was named Communicator of the Year in 2007 by the IABC New York chapter.
Conference sessions will be organized into five tracks: communication skills, leadership and strategy, marketing and brand, reputation and employee engagement.